Life Below 600px
• The fold is one of those guidelines that has been thrown about so much that it's now become a 'rule' of web design (or maybe more appropriately a 'ball and chain' of web design) with web designers blindly obeying without question.
The ‘above the fold’ concept came from Newspapers, the aim being to put the most eye catching story or image on the folded over, most visible part of the paper, with an ULTIMATE goal of encouraging people to then buy the paper to read the rest of it.
Web design adopted this idea, basing their integration of the concept upon the most common browser sizes.
However, the digital fold concept evolved into ‘squash as much content as you can above a certain number of pixels’.
This is wrong, wrong, wrong.
Gone was the intent of putting your most eye catching content at the entrance point to entice your visitors to come in and explore the rest of the site. Now you were being pressured by ‘web design rule enforcers’ to sell everything on the front doorstep.
Imagine a newspaper squashed all of its quality content on the front page. How disappointed would you be to open the paper to only find the leftovers?
The same happens with your site. If everything of exceptional quality is pushed upon the reader at the beginning, once they start exploring and the rest of the site isn’t of the same calibre, they're going to be let down.
The newspaper's goal is for you to actually read the newspaper, not just the front page. That should be your goal too. You want your visitors to explore your site/see your product or content. Don't let the statistic scaremongers bully you into thinking the visitor will decide in 3 seconds whether to stay or leave your website. Trust me, having no space and information overload will most definitely make your visitors leave before the 3 seconds are up.
Guidelines have their place, but they should be viewed as only that. Guides! Web design is plagued by a long list of 'golden rules', such as 'never have more than 7 items in your main navigation' or 'Never, ever, ever use tables'.
Garbage. What if you need a table?
Think about the rules before obeying them!
I'll admit I've been thinking above 600px a bit too much lately.
