the minidisco

A place I post things from my mostly digital travels.
About Me

Adam is a digital marketing professional in Cambridge, MA with an interest in most of the things you find posted here. He blogs at www.discobeta.com, but seems to be spending a lot more time with the minidisco recently.

He can also be found at:
www.twitter.com/adamstewart
www.facebook.com/adstew
www.friendfeed.com/adstew
www.linkedin.com/in/adamstewart
www.google.com/ad.stew

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social networks

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Foursquare and changing behaviors

Media_httpwwwdiscobet_xcvpi
via discobeta.com

Cross posted from my blog.

And once my friends showed up, the thing that makes a product truly innovative happened: my behavior changed.

Here are a few examples:

  • Planning a pub crawl with a friend that uses Foursquare, with the goal of trying to win the Foursquare points battle in my city
  • Actually dragging myself off the couch to meet friends, with some motivation coming from checking into places with the app
  • Getting heckled by a friend due to a series of "effeminate" [sic] check ins, then making a point of checking in at more masculine places
  • When meeting friends, relying on checkins to replace texting the location to meet

Filed under  //  innovation   mobile   social networks  
Posted
 

The Future of the Social Web

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via briansolis.com

Interesting read. The chart puts it all in context.

Filed under  //  future   social networks   trends  
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The evolving face of networks

What is the likelihood of people forwarding on items that they receive in a social network such as Facebook (news items, links, video clips)? What is the likelihood of people responding to messages, or re-tweeting other people's tweets on Twitter?

"The idea we need to explore is this: what is the likelihood that a particular stimulus within a social network leads to a particular response?" says Lieberman.

via guardian.co.uk

One of earliest in-depth studies of how social networks function as an ecosystem of influence. As these studies advance, we'll be seeing more science (and proper monetization) behind reaching the influencers.

Filed under  //  social networks   sociology   study  
Posted