Part of what the shift is about
Adam is a digital marketing professional in Cambridge, MA with an interest in most of the things you find posted here. He blogs at www.discobeta.com, but seems to be spending a lot more time with the minidisco recently.
He can also be found at:
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The "quality of life" movement's consumer hallmarks:
Consumer Detox: conspicuous consumption giving way to more conscious buying;
Everyday Activism: citizens routinely expecting more upfront information on their brands and the values of the companies behind them;
Buying Out: cynicism, if not hostility, toward marketing in general;
Natural, Local, and Ethical: the rapid growth of farmers' markets, natural foods, and fair-trade awareness.
I'm looking forward to this moving from a movement to a way of life.
Another thing marketing people love: staying at the office late just to get free pizza. Maybe that's just something I love.
A shout out to Adam Broitman for finding this.
