More Coke history
Continuing my fascination with the evolution of Coke's branding, here are Coke bottles, then and now. The first one kind of looks like a Sigg water bottle.
Thanks to Len Kendall for the find.
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Continuing my fascination with the evolution of Coke's branding, here are Coke bottles, then and now. The first one kind of looks like a Sigg water bottle.
Thanks to Len Kendall for the find.
This is a blast to watch. It makes me want to go for a run. Right now.
The dream project for anyone in branding/design.
Woeful state budgets have relit the long-burning debate about pot legalization---couldn't California rescue itself by making weed legal, then taxing it? Meanwhile, more than 40% of Americans now favor legalization--which is the highest portion since the 1980s; Nate Silver, at FiveThirtyEight, has watched the trends and estimates that popular support will become overwhelming in 15 years time.
So Print, the hoary graphic-design magazine, posed a challenge to four top designers: How should the package of legal weed actually look? Each of them took a radically different approach.
Coca Cola has conducted some minor experimentation, but the fundamental logo structure has never changed. A shout out to Greg Verdino for this find.
