Finding Promise in Sustainability 2.0
The "quality of life" movement's consumer hallmarks:
Consumer Detox: conspicuous consumption giving way to more conscious buying;
Everyday Activism: citizens routinely expecting more upfront information on their brands and the values of the companies behind them;
Buying Out: cynicism, if not hostility, toward marketing in general;
Natural, Local, and Ethical: the rapid growth of farmers' markets, natural foods, and fair-trade awareness.
via businessweek.com
I'm looking forward to this moving from a movement to a way of life.
